I am a story teller, plain and simple. I may not be coming up with a cure for cancer, or solving world hunger but I help people do their jobs better, make the buying process easier, or make their banking experience smoother. What does that mean for you? It means your customers find what they are looking for. It means employees become more efficient at their jobs and it means removing barriers so people can accomplish what they need to. And that will either save money or make money.
A few years ago I took up Crossfit (yes, I'm insane). When Crossfitters work out, the goal is to get better with each workout. This philosophy applies to my work life. I always strive to be a better designer by constantly challenging myself. With each project I learn a new skillset.
I keep fresh by reading industry blogs, taking classes, networking, and looking to the latest trends for inspiration and guidance.
